Still find it weird you guys have adverts on tv for medication.
Who do you even advertise to in the UK if you want to sell your new med? 🤔 Is there like a specific person sitting in the NHS whose job it is to scout for new drugs?
You just rock up and say, “I need something for this” and they give it to you. Otherwise a doctor prescribes it. And it’s cheap.
Companies will advertise approved drugs to medical boards to be distributed down to doctors. So medical professionals decide what the best options are. There’s no taking drugs just because it was on TV.
Considering Americans lag behind the developed world in life expectancy and general health, I think it’s safe to say the drug industry is only there to make money and it certainly causes harm, ironically.
Well yes but I meant if you are a pharma company and want the NHS to cinsider your new med
You have a lobbying meeting with people from various NHS trusts, and advertise directly to them one-to-one, then things go into further tests/trials and may be chosen as one of the solutions/options to a particular ailment.
You can then pay some sort of additional bribe/special offer directly to doctors to be the preferred option for that particular ailment.
https://sps.nhs.uk/articles/procurement-of-medicines-and-services-for-nhs-secondary-care/
And more importantly
https://www.nice.org.uk/implementing-nice-guidance/medicines-and-prescribing
TLDR: you got to prove your medication actually works (rather than just having a catchy jingle) and it need to offer ‘value for money’ (this is where politics gets involved)
Americans lag behind the developed world in life expectancy and general health
Hey now, we do spend twice as much per capita on health care as the rest of the developed world.
There are radio ads too. Every single one is either “buy a car”, “You have low-T and need to come get shots to be a Real Man™”, or “Buy these boner pills for your sad limp dick”
Imagine Dragons - Radioactive playing in an ad for an X-ray clinic
Q: What even is an “imagine dragon”?
A: Imagine dragon deez nuts across your face.
I saw Tony Hawk in an ad for arthritis medication a while back. I turned to my dad and said “I cannot overstate how cool this guy used to be.”
When your favorite club song happens to be by Partiboi69
The darude vs blade Remix was a banger
Hearing a song in a car commercial is what does it for me.
I’m waiting for Firestarter to be used to sell me a cremation in 12 easy installments.
You’ve got to lick it before you stick it might work well for diabetic testing strips
What frustrates me is that it doesn’t have to be this way. They could just start using better original music. Consider what Game Grumps and Sbassbear did for Lipitor.
Meanwhile, they’re also responsible for the best cover of Sandstorm.
I’ve heard Riot Rhythm by Sleigh Bells on fucking Fox News
