Thank you for this info. I wouldn’t have thought to look into such a thing. It reads to me like it was created by marketers, though, not politicians. It says “the Cheese Bureau, a marketing body affiliated with the J. Walter Thompson advertising agency” created it in the '50s.
Btw, that “ploughman’s lunch” was created in the 1960s by british marketing executives. It has nothing to do with medieval times, it’s just meant to evoque that vague feeling.
Thank you for this info. I wouldn’t have thought to look into such a thing. It reads to me like it was created by marketers, though, not politicians. It says “the Cheese Bureau, a marketing body affiliated with the J. Walter Thompson advertising agency” created it in the '50s.
You’re right, I misremembered the article. Corrected, thanks!